Excited or Incited to Gamble? The Lure of the Lights

It might be the lure of the glimmering lights and sounds coming from the casinos that actually entice you to keep you playing. Research confirms that the flashing lights and noise associated with casinos are enormous cues for encouraging risky behavior and problem gambling. They have illustrated the strong effects of the environmental sensory input has on holding attention and choosing disadvantageous risky options.  Click here for more information.